Fraberts Fresh Food for Thought – April 2010

Every week is earth week at Fraberts, where we offer local foods that have been produced in an environmentally responsible manner.  Take some time this week to contemplate your impact on the environment – it can be as simple as turning off unneeded lights, planting a tree, enjoying a locally produced meal, cleaning up garbage in your area, or simply getting outside and enjoying the gorgeous natural spaces we are so lucky to have in Centre Wellington and beyond (the weather is perfect for that right now!).

“Spring Cleaning” Freezer Sale

Chef Derek’s frozen ready-made meals and sauces are half price – but there aren’t many left!  Steaks, sausage, lean ground turkey, chicken breasts, duck breasts, and an 11lb turkey are $2 off.  This sale only lasts until the freezer is cleaned out, which won’t be long….

Selection of Scottish and Other UK Foods Expands

Following the success of Tartan Day last weekend, Fraberts is now carrying scotch pies, bridies, pork sausage rolls, potato scones, and steak & kidney pies.  Come in and try some!

Local Produce Update

It`s that time of year, fresh local produce is on its way!  We`ll keep you posted via our monthly newsletter, or check our website at anytime.  Right now we have our famous local tomatoes and grape tomatoes from Floralane Farm near Elmira.  Local asparagus, spinach, and rhubarb are just around the corner….

Grand Taste Event

It’s not too late to get your tickets to the culinary event of the spring!  Held at the Grand River Raceway on Sunday April 25th from noon till 4pm, this is an opportunity to sample what the wonderful chefs of our area (yes, including our own Chef Derek) have to offer while helping raise money for the Groves Hospital Foundation CT Plus Campaign.  Fraberts will be offering its famous pulled pork sandwiches and delicious sweet potato cake.  Tickets are $25 and are available at the Scotiabank in Fergus, The Elora General Store, or The Uptown Cafe in Elora.

Fraberts Nominated for Small Business of the Year

Fraberts is honoured to be nominated for “Small Business of the Year” for the second year in a row as part of the Centre Wellington Chamber of Commerce Awards of Excellence program in recognition of our contributions to the community.  The awards gala takes place on April 22 (tickets still available through the Chamber).  A big thank you to the community for all of their support over the past year!

Congratulations to “Curl for the Cure“

Fraberts was proud to feed the great folks who made Curl for the Cure another huge success.  Congratulations to Bruce Hawkins and his committee on once again breaking last year’s fundraising record with over $32,000 raised!

Fraberts Family Profile – Local Food Plus

In honour of earth week, our “Fraberts Family Profile” this month is not about one farmer or supplier, but a new program called Local Food Plus (LFP) that many of our suppliers participate in.

The LFP program was developed recently as an initiative to help consumers source responsibly produced local food.  To meet the criteria of the LFP program, a farmer must:

–          Be local

–          Farm in an environmentally responsible manner

–          Conserve energy and cut greenhouse gases

–          Ensure fair conditions for farm workers

–          Provide humane care for livestock

–          Preserve farmland and wildlife habitat

–          Foster a strong local economy

We support the LFP program because it fits in with our own values of supporting the local economy and environmental sustainability.  Currently, our tomatoes, grape tomatoes, potatoes, popcorn, and Mapleton’s dairy products are all certified by the LFP program, and most of our other suppliers would also qualify.  For more information on LFP, go to or ask Jackie about it next time you are in the store!

Happy Spring!

Jackie and Derek